"Stop, Drop and Roll" is the basic procedure used to extinguish clothing fires.
Children, especially are inclined to run and panic when their clothes catch fire, running fans the flames and causes them to burn faster and hotter. Stop running - moving around fans the flames and makes them burn faster. Drop to the ground - this makes it harder for the flames to spread.
Rollaround - move from one side to the other to smother the flames.
FACT!
Each year, approximately 80 people are killed in the UK through thier clothing catching fire!
COMMON SOURCES OF IGNITION
Loose fitting clothing, such as a night-dress, being ignited by the naked flame of a gas cooker.
Loose fitting clothing being ignited due to reaching over the fireplace to get something from the mantelpiece.
A dress being ignited by radiant heat where a person has fallen asleep too close to the fire.
Mirrors over the fireplace also encourage people to stand too close, increasing the risk of igniting their clothing from a fire in the fireplace.